Ethical Corporation: Ellen MacArthur Foundation launches metrics tool in bid to speed circular economy

“'Having good data and metrics for measuring baselines and progress is absolutely crucial, and in the circular economy space it’s a challenge,' Morlet said, adding that it is something the foundation has been working on for a number of years."

"Linear supply chains are a significant threat to the future of our planet in terms of biodiversity loss, pollution and global warming."

"​While the free-to-use tool will initially be used internally by companies to measure their circular economy performance against other companies in the same industry, using an A+ to E scoring system, in future it could evolve into a benchmark that could be available to ESG investors, in the same way that companies are scored on their climate, water and deforestation risk through the data they supply to CDP."

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