Synergy Sustainability Institute will be presenting at #RCBC2019 on their efforts to catalyze local developments towards a #CircularEconomy:

“'We are hoping this will generate some great buzz for green business on Vancouver Island and showcase what we can do when we think of waste as a resource rather than as something that ends up in a landfill,' said Jen Fraser, Project Zero’s director of development.

Project Zero, a major push from the Synergy Sustainability Institute, is about exploring what’s possible in a circular economy — one that shares more than it owns, supports products that are made and repaired locally, and in which someone’s waste is another’s resource."

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Source: Times Colonist

"Circularity is a hot topic nowadays — and it’s impossible to avoid. Just look at all the Loop articles and ads you’ve seen in the past month or so on circularity of consumer goods. It practically flooded the newsfeeds on sustainability for a few weeks whether you liked it or not.

But what does it mean for consumers not to have the slightest idea what circularity means?

A key point I preach all the time is that having an environmental or social mission isn’t enough. You have to be able to effectively communicate it to consumers, and that doesn’t always come easy." 

​Read the FULL Article HERE

​Source: GreenBiz.com