"Circularity is a hot topic nowadays — and it’s impossible to avoid. Just look at all the Loop articles and ads you’ve seen in the past month or so on circularity of consumer goods. It practically flooded the newsfeeds on sustainability for a few weeks whether you liked it or not.
But what does it mean for consumers not to have the slightest idea what circularity means?
A key point I preach all the time is that having an environmental or social mission isn’t enough. You have to be able to effectively communicate it to consumers, and that doesn’t always come easy."
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Canada's Longest Standing Recycling Council