If you were tuned into the TV news last week you might have caught a story featuring London Drugs and Shoppers Drug Mart talking about participating in the medicinal marijuana business. The issue certainly created a buzz around water coolers the next day. As you may be aware, the Trudeau government had the legalization of marijuana as a high profile plank in their election platform. The potential economics for marijuana (medicinal or otherwise) is in the billions. It’s not a token amount. We’re talking employment, tax revenues, and system wide economic spin offs at every level. But, as any change that affects a system there will be both intended and unintended consequences.
One of those consequences could also mean tonnes of organic waste. To be blunt, the last thing we want is to do is add to an already chronic problem. To look for answers, we went to the grassroots of the medical marijuana industry; Olympic snowboarding gold medalist Ross Rebagliati. Believe me, he’s not just blowing smoke. Ross' Gold medical marijuana, and associated products, are sold in more than 100 outlets across Canada and proves he’s got a head for the business.
Now, for an issue such is this, you really need to get into the weeds. RCBC is putting together a joint panel on the issue for our conference. In Whistler on May 19 Ross will help us hash things out over lunch as we try to spark discussion. Who knows, we may find out that an ounce of prevention is a heck of lot cheaper than a pound of cure.
So come see your buds in Whistler this May for RCBC 2016. Our conference has never been greener, and with the great line up of speakers and topics, you can be assured your time there won’t be wasted.